14 Apr EPS…what? Know your file types!
No longer are the days of confused faces when speaking to designers and vendors.
That stops now! Welcome to the Aud Culture Design Consigliere Series. I will be arming you with tips and tricks that I have accumulated over 9+ years as a professional graphic and web designer. So, get our your wine, your tea or your water, which I definitely need to drink more of, and let’s get started.
Angela of Saffron Avenue (I just love her) created a very handy graphic to break down file types. Not just their type, but each of their functions. It even tells you what they are usually used for.
If you guys didn’t know, I am a full-time Graphic + Web Designer. I think it is very important to educate my clients. They should know exactly what they are receiving from me and how to use it. Now I want you all to be educated, whether you are my client or not. EPS or PSD, you’ll know what files to send vendors. This will come in handy while you are working with a designer, and when you are off on your own getting things printed. When Moo.com wants you to upload an EPS or PDF, you’ll know exactly what file to upload! When you want a file with a transparent background for someone’s blog sponsor/partners column, you’ll know to choose a PNG or depending on the artwork a GIF. This information is invaluable to small business owners!
When you are receive a logo from a designer, you should have access to more than just a JPG or PDF. They should offer you PNG files and EPS files too! This is crucial. I can not tell you how many business owners I have spoken with who, when providing a logo for the PGS Newsletter, could only provide a JPG. When we are working within print, think of a JPG as a printed photo, remember those? It is hard to enlarge those without losing quality.
On the other hand, an EPS has the flexibility to be used in a magazine ad or for t-shirts andsignage. It is my favorite file type! Don’t get me wrong though a JPG has its purpose, it should not be the only file type you have in your branding arsenal.
Read up using the graphic below and be empowered!
Now without further adu… If you have any questions, don’t hesitate to ask!